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The Treachery of Images by Rene Magritte
This is not a pipe “Art for me is not an end in itself, but a means of evoking that mystery”-Magritte René François Magritte is a Belgian surrealist artist who constantly challenges his audience...
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The Truth About Cigarettes Project
The Truth About Cigarettes Project is a campaign designed to inform the public about the negative effects of cigarette smoking and the tobacco industry. It initiated a couple of years back and has...
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Advertising for dogs
While I was looking online for examples of great outdoor advertising, I stumbled upon this excellent example that not only is an attention getter for humans but also for dogs…. Yes dogs!!! Woof, Woof....
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The Last Lecture: Achieving Your Childhood Dreams by Randy Pausch
The last Lecture is an extremely motivating speech offered by Professor Randy Paush of the University of Carnegie Mellon University. In his speech the doctor and professor of computer science and...
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Why Man Creates by Saul Bass (1968)
Why Man Creates is an animated short documentary made up of eight short sequences that explore, explain and evaluate the nature of creativity, the creative processes and investigates the need of...
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Are You Creative?
Here are two links from Psychology Today that I found very interesting, both have to do with creativity. The first article: http://www.psychologytoday.com/articles/199607/the-creative-personality This...
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The Creative Process
This diagram of the creative process illustrates the different stages during the ideation procedure. It begins with the creation of an idea and explains all of the different routes that one can take...
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The Psychology Behind Consumer Behavior
Every person has psychological needs; some are in the conscious mind while the majority lay on the subconscious. Being able to analyze, interpret and understand these needs is essential for any good...
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Emotion vs. Rational in Advertising
The article Emotional Ads Work Best by roger Dooley for neurosciencemarketing.com states that, “Emotion-based ads may be more difficult to create, but the stats say it’s worth the effort.” Research...
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The Surprising Truth About What Motivates Us
This video gives a brief explanation of what are some of the intrinsic and extrinsic human motivators. Human motivators are the processes that elicit, control, and sustain certain behaviors. Here...
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